Cash Cow

Meaning of Idiom ‘Cash Cow’

A cash cow is something, such as a product or business, that is a reliable source or profit; a dependable money-maker that contributes the most overall profits to a business.

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Examples Of USe

“Today, the company has over one-hundred products but it is their first product which continues to be the cash-cow.”

“I was hesitant to invest in my brother-in-law’s business venture but it turned out to be a cash cow.”

“Not every invention, no matter how good, can be a cash cow.”

Cash cow idiom meaning


Cash cow has only been in use since the 1970’s but the term “milch cow” was used with the same meaning since the 1600’s.

milch cow is a cow kept for her milk (dairy cow). The term was used figuratively to refer to any source of easy and reliable revenue or resources. (Source)

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