Meaning of Idiom โ(Go) Down the Rabbit Holeโ
1. To go down the rabbit hole or ‘be down the rabbit hole’ means to enter into a situation that becomes more complicated, strange, difficult, problematic, chaotic, surreal, etc. as the situation develops and to find that it becomes more and more difficult to extricate oneself from the situation as it unfolds.ย
2. More often, today, to go down the rabbit hole means to become so interested or deeply involved in a subject, especially during reading or researching, that you cannot stop reading, investigating, or researching it. This particular use of the idiom often refers simply to reading a very interesting book that you cannot put down. As well, it refers to researching what seems to be a simple subject but being lead from one related topic to another so that five minutes of research becomes hours and hours, jumping from topic to topic.
3. To find that a problem is more complicated as you try to solve it so that the longer you try the harder the problem becomes. This usage is similar to opening up a can of worms or opening Pandoraโs box.
The term ‘rabbit hole’ can be used alone to refer to any of the above situations. A person can โgo down a rabbit holeโ or โbe in a rabbit hole.โ However, a situation itself can โbe a rabbit hole.โ
Origin Of Down the Rabbit Hole
The idiom โdown the rabbit holeโ is a reference to Lewis Carrolโs โAlice in Wonderlandโ (1865) where Alice literally falls down the hole of the white rabbit, thereupon finding herself in a surreal and fascinating alternate reality populated by peculiar creatures who lead Alice on fantastic adventures.
When Alice first falls into the rabbit hole, she feels that the fall itself will never end. She even has time to say so while she is falling wondering โWould the fall NEVER come to an end!โ The fall last so long she has time to think, make jokes, pick up marmalade jars off one of the many shelves along the way, and takes a nap. So, the fall itself is part of the source of our current idiom, describing interests or pursuits that take us much further than we expect.ย
While we have known of Aliceโs adventures in Wonderland since the later 1800s, the idiom โdown the rabbit holeโ has gained increasing popularity in the modern, post-internet era. Why such an old reference has recently gained such vogue is unclear.
Movie and Television Citations
From The Matrix (1999): When hacker Neo (Keanu Reeves) is finally brought to meet the mysterious Morpheus (Laurence Fishburne), he is offered the choice between the blue pill and the red pill. Recognizing Neo’s disorientation as he is about to uncover the shocking truth that his entire reality is a computer simulation, Morpheus draws a direct parallel to Alice’s journey, saying: “I imagine that right now youโre feeling a bit like Alice tumbling down the rabbit hole?“
From Tenacious D in The Pick of Destiny (2006): When aspiring rockers JB (Jack Black) and KG (Kyle Gass) visit a music store in search of the legendary “Pick of Destiny,” the seasoned, intense guitar store clerk (Ben Stiller) warns them about the obsession and danger tied to the artifact. He uses the idiom to describe his own dark journey into rock-and-roll mythology: “You two bozos wanna steal the Pick of Destinyโฆ count me out. I already went down that rabbit hole once. And I got news for you. Thereโs no cheese at the end of that tunnel, buddy.”
From Kill the Messenger (2014): In this biographical thriller, journalist Gary Webb (Jeremy Renner) begins uncovering a deeply buried conspiracy linking the CIA to contra cocaine trafficking. As the scope of the conspiracy widens, an insider warns him of the peril he faces by investigating something so deeply convoluted: “Iโd be remiss if I didnโt tell you that other reporters have been down this rabbit hole. Seasoned reporters. Who knew their way around Washington.”
From Boston Strangler (2023): In this true-crime historical drama following the reporters who broke the story of the notorious 1960s serial killer, a frustrated detective uses the idiom to express how maddening the investigation has become. He warns journalist Loretta McLaughlin (Keira Knightley) about the endless false leads: “What youโre feeling right now, thatโs every day for me. You know how many people Iโve gone down the rabbit hole with? Itโs a dead-end every time with this case.”
From Vice (2015): In this sci-fi thriller about a futuristic resort where clients act out their darkest fantasies on synthetic humans, a rogue detective (Thomas Jane) attempts to bring down the resort’s corrupt creator (Bruce Willis). Describing the dangerous, escalating hunt for the truth, the idiom is used to highlight the dark web of corporate corruption: “I know how the caged bird feels. Youโre only gonna get deeper and deeper into the rabbit hole. And there are many ways to flush out a rabbit. Pick your targets.”
Sentence Examples
โI want to talk about fixing the kitchen,โ said Jocelyn. โI donโt want to go down that particular rabbit hole today. Iโm still working on the bathroom,โ said Mike.
โAll I wanted was a decent pair of pants and I ended up down a rabbit hole, looking at dozens of options for hours.โ
โI thought this was a simple case but instead itโs become a rabbit hole thatโs taken up my entire career. The corruption goes so deep and wide that I canโt seem to put my finger on the ringleaders.โ
โIโve decided not to get sucked into the social media rabbit hole anymore. Iโve closed all my accounts and I must say, I feel much better!โ
โI happened upon this article about the women who painted the luminous dials watches and ended up going down a rabbit hole about radiation poisoning and โghost girls.โ

