Flavor of the Month

Also: Flavor of the week (rare)

Meaning of Idiom ‘Flavor of the Month’

The flavor of the month is someone or something that suddenly becomes very popular, but only for a short time; a temporary fashion or fad. 1Heacock, Paul. Cambridge Dictionary of American Idioms. Cambridge: Cambridge UP, 2010.,2Ayto, John. Oxford Dictionary of English Idioms. Oxford: Oxford U, 2010.

Examples Of Use

“The young actor may be the flavor of the month, but Hollywood is fickle. He should enjoy it while he can.”

“I’ve been teaching for forty years and I’ve seen many new innovative teaching methods come and go. I’m not interested in the flavor of the month in teaching circles.”

Flavor of the month idiom meaning

Origin

This idiom arose during the late 1930’s with ice cream parlours, which would choose a certain flavor each month to single out and promote, making it the “flavor of the month.” The earliest known use of the phrase was by Sealtest ice cream in 1936.

More Idioms Starting with F

More Food Idioms

More Flavor Idioms

More Month Idioms

Sources   [ + ]

1. Heacock, Paul. Cambridge Dictionary of American Idioms. Cambridge: Cambridge UP, 2010.
2. Ayto, John. Oxford Dictionary of English Idioms. Oxford: Oxford U, 2010.