Meaning of Idiom ‘Run Into the Ground’
1. To run something into the ground is to manage it so badly that it is ruined and fails; to ruin or destroy something, usually a business or organization.
2. To excessively and continually discuss a topic until it all aspects of it are thoroughly exhausted. 1Ammer, Christine. American Heritage Dictionary of Idioms. Boston: Houghton Mifflin Harcourt, 2013.
3. When an effort, plan, or activity runs into the ground, it fails. (British and Australian) 2McCarthy, Michael. Cambridge International Dictionary of Idioms. Cambridge University Press, 2002
Examples of Use
“Michael took over his father’s business and ran it into the ground.”
“He is known as a highly successful businessman but the fact is that he has run many businesses into the ground.”
“The committee has run gun control into the ground and still hasn’t come up with any plan or decision.”
“The peace talks looked promising but unfortunately, on the third day, they ran into the ground.”
Used since the early 1800s. The allusion here is to damaging something so badly it is buried in the ground. 3Ammer, Christine. American Heritage Dictionary of Idioms. Boston: Houghton Mifflin Harcourt, 2013.
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- Run Into
- Rub Salt in the Wound
- Out of the Frying Pan Into the Fire
- Come Into Someone’s Head
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