Jump on the Bandwagon

Also:
(to be) On the bandwagon
Get on the bandwagon
Climb on the bandwagon
Hop on the bandwagon

Meaning of Idiom ‘Jump on the Bandwagon’

To jump on the bandwagon is to get involved in something or support something that has recently become popular; to do something because it is trending and fashionable; in terms of business, to do something because it is likely to be profitable owing to its current popularity; to join a cause or a movement. 1Jarvie, Gordon. Bloomsbury Dictionary of Idioms. London: Bloomsbury, 2009.,2Ayto, John. Oxford Dictionary of English Idioms. Oxford: Oxford U, 2010.,3Spears, https://amzn.to/2CEGuCz Richard A. McGraw-Hill’s Dictionary of American Idioms and Phrasal Verbs. McGraw-Hill, 2006., 4Ammer, Christine. American Heritage Dictionary of Idioms. Boston: Houghton Mifflin Harcourt, 2013.


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Examples Of Use

“Politicians are jumping on the Twitter bandwagon in droves, trying to reach more voters.”

“With so many people on the food truck bandwagon, there’s a market for new restaurants in the city.”

“Is it too late for small companies to get on the internet delivery bandwagon?”

“I’m not the kind of person to jump on the bandwagon. I like what I like!”

Origin

In America, a bandwagon is a truck or wagon, often with ornate decorations, that is used to carry musicians in a parade or other venue. Although bandwagons were often seen in circuses, this particular idiom comes from the use of bandwagons by political candidates in the latter half of the 1800s.

Usually carrying a brass band, these wagons were used to “drum up” support for the candidate during political parades or tours. By the early 1900s, to get on a bandwagon meant to support a campaign or other cause. It has since passed into more general use referring to trends or fads, especially in regards to business.

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Sources   [ + ]

1. Jarvie, Gordon. Bloomsbury Dictionary of Idioms. London: Bloomsbury, 2009.
2. Ayto, John. Oxford Dictionary of English Idioms. Oxford: Oxford U, 2010.
3. Spears, https://amzn.to/2CEGuCz Richard A. McGraw-Hill’s Dictionary of American Idioms and Phrasal Verbs. McGraw-Hill, 2006.
4. Ammer, Christine. American Heritage Dictionary of Idioms. Boston: Houghton Mifflin Harcourt, 2013.